Precision medicine is here to stay and, in the process, our task of understanding pharma/bio markets is becoming yet more complicated. This presentation, given by Simon Fitall at the recent PMRG CONNECT meeting, gives a brief primer on the Precision Medicine Initiative and goes on to describe how the new data that is coming from precision medicine opens opportunities for yet more improvement of our understanding of complex patients.

Download the full presentation in PowerPoint format here.

Simon Fitall

About Simon Fitall

Simon is a knowledge engineer with 30 years experience in market research, data analytics and business intelligence within the pharmaceutical, biotechnology and medical device industries. With multiple patents in the field of advanced medical data analysis, Simon is an expert in data analysis with more than 20 years experience in working with, analyzing and creating models with patient data.

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